That's because they are Cheez-Its, whole grain, with 5 grams of fiber per serving (versus the typical less than 1 percent in the regular).
I wasn't sure anything could displace Sponge Bob Squarepants Cheez-its in my affections. They are 8 grams of fat per serving, so I don't indulge in them all that often, but there is something about those etched sponge lines that makes them even crispy-crunchier than the regular version. In close second is--I mean was--Reduced Fat Cheez-its, because they still have lots of very sharp cheese flavor, only 5 grams of fat, and 5 grams of protein per serving (versus 3 for the regular, which by the way is still three times more than protein contained in a Nutri-Grain bar).
But my carefully arranged hierarchy toppled this weekend. I'd just found out that Sunshine was still making Scrabble Cheez-Its, and a card buddy told me she'd found them at Food City. The South Knoxville store did not have them, not that day, and I was disappointed because, and I know I sound fickle, they are even better than Sponge Bob. They're just a tad crispier (not as many indentations) and we have a friend who is a Scrabble champ and it's amusing to watch him shuffle eight or ten crackers and come up with words that aren't "tea," "ace" or "cad."
Later that day, I saw that Wal-Mart had the Scrabble ones, and even a sign boasting they were "new," but I carefully avoided the display in the back-to-school section; I was there for notebooks, not impulse snacks. Later, though, on the cracker aisle, there were the Whole Grain Cheez-Its, and at the same weight (13.7 ounces) and price as the regulars (two for $5). And you know what? They're really good, just the right touch of buttery crispy alongside pronounced aged cheese taste. And considering Raisin Bran has a closely related 6.5 grams of fiber per serving, I'm thinking these will be not just for card games any more...