KNOXVILLE, TENN. - The International Biscuit Festival announced that Southern Living will be the exclusive media sponsor for the 2013 Festival, to be held in Knoxville, TN on May 16-18, 2013. The International Biscuit Festival celebrates that most perfect of foods - the Biscuit.
"We are thrilled to have Southern Living as a partner in the Festival," said John Craig, Biscuit Boss of the International Biscuit Festival. "Biscuits and Southern Living are touchstones of Southern culture."
Southern Living celebrates the best of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 million consumers each month, the
Southern Living brand connects consumers with the region's rich culture through a variety of media platforms and branded products. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest content companies
"We will never give up on our quest to discover or formulate the world's most perfect biscuit. It's one of our culture's simplest, most satisfying soul foods," said Lindsay Bierman, editor of
Southern Living. "The Festival celebrates our passion for one of the great pillars and joys of Southern cooking."