According to Broadcasting and Cable, the bigwigs at News Corp. are talking about taking online TV and movie streaming clearinghouse Hulu to a pay model by 2010, which barring a massive shift in Hulu's model will have the net effect of A) pushing viewers back to TV, B) bumping DVD sales to consumers savvy enough to recognize that owning content forever is better than paying a subscription fee for content which is only available for a month or two, C) pushing viewers to other sources for streaming content, all of which will result in D) Hulu losing users, possibly to the point of its eventual dissolution.
Not to oversimplify the complex underlying economic factors here, but here's hoping that Hulu wraps its head around the whole "cost of providing content must be less than or equal to the revenue generated by the ads which run concurrent to that content" thing before then.
Not to oversimplify the complex underlying economic factors here, but here's hoping that Hulu wraps its head around the whole "cost of providing content must be less than or equal to the revenue generated by the ads which run concurrent to that content" thing before then.
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