Localizing the Inauguration

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Problem: You're a midsize metropolitan newspaper, which means that you do not have the resources for a Washington bureau, or, in many cases, even sending a crack team of your best news reporters out of town. But, on some days, there's only one story that anyone is talking about, and it ain't in Peoria, or for that matter, Knoxville.

Yet, you have all these reporters sitting around the office. What can you have them do to justify their pittance, as well as showing the publisher that you're "all over it"? 

Solution: There are a myriad of them, varying in inanity.

Obama localized:

Category 1: The man on the street. 

What does the average [Insert City Here] resident think about the inauguration?



Category 2: The New Media solution.
Just hand over the media steering wheel to some local who you know is going to be there. This is an especially elegant solution if that local is going to be involved, such as the Anchorage Daily News' blog featuring the members of the Colony High School Band, which is in D.C. for the festivities. 

Category 3: The Alt-Weekly Solution. 
Um, this. Maybe a column or something, too. Hey, did somebody bring snacks for when we gather around our three-inch TV at 11:30?


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This page contains a single entry by Charles Maldonado published on January 20, 2009 9:50 AM.

The Lighter Side of the Death of My Industry was the previous entry in this blog.

Knoxville Job Losses Predicted is the next entry in this blog.

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