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Nothing pleases me more than to hear that Yankee innovation is not a thing of the past. Thus, I can't tell you how excited I was when I received this press release declaring that--at long last--a new invention is revolutionizing the way we defend against bathroom odors: 

"'Just a Drop®,' the personal bathroom odor eliminator that is revolutionizing America's regular bathroom routine, is now in use in more than one million homes in North America."

Now, some skeptics may say that this is pure PR hyperbole, but don't let the nay-sayers stop you from thinking this is the greatest personal odor product ever. Read the full press release after the jump to hear the full "Just a Drop®" story.



WHITE PLAINS, NY..."Just a Drop®," the personal bathroom odor eliminator that is revolutionizing America's regular bathroom routine, is now in use in more than one million homes in North America.  That is a remarkable number for a product that was introduced in the United States in the fall of 2005 and until just recently has been sold exclusively via direct marketing and the Internet.

According to Randy Hecht, President of RC Productions of White Plains, NY, whose company is the exclusive U.S. distributor of Just a Drop, the unique selling point is that it works unlike any other odor eliminator on the market.  "Typical bathroom sprays cover up odors that are already in the air," Hecht explains.  "With Just a Drop, one or (sometimes) two drops in the toilet before you go to the bathroom create an immediate seal on the water's surface blocking 98% of odors from escaping into the air.  Just a Drop is formulated to stop odors on contact; all that remains is a clean, fresh scent," he adds.

The product's benefits, efficacy and customer loyalty are key reasons for the success of "Just A Drop."  Hecht notes that testimonials on the company's web site reflect that customers feel more confident going to the bathroom, either at home, a friend's house, the office or at public restrooms.

"Just a Drop" is made from a natural eucalyptus extract and mild fragrance oil. It is environmentally friendly, biodegradable and safe for all toilets and septic systems. It comes packaged in 15ml spray bottles that deliver up to 400 individual applications.  The cost is $14.99 for two bottles and may be purchased directly at <> .

 "Just a Drop" was introduced in Canada in 2004 and today is one of the leading bathroom deodorizers in the country, sold in Wal-Mart stores and numerous retail outlets.  Hecht notes that Just a Drop will soon be carried in select retail outlets in the U.S. on a test marketing basis, but expects that growth for the product will escalate much more rapidly in the next year.  "We have several new product innovations and marketing programs that we're prepared to roll out over the next 8-12 months that will enable us to build on the momentum we have." Hecht concludes.  

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This page contains a single entry by Coury Turczyn published on November 28, 2008 1:07 PM.

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